Hi, I’m Lesley
I know your business because I live it.
By day I’m out on the trails, riverbeds, local parks and beaches with a variety of wonderful dogs, running VIPets – my pet care company here in Christchurch, New Zealand. I’ve been doing this since 2015, and I genuinely love every soul-filling, fresh-aired, muddy-shoed minute of it.
However, over the years, I kept seeing the same thing in pet business communities: incredibly talented, deeply caring people who were struggling to get clients – not because they weren’t good enough, but because nobody could find them. Watching them struggle to get clients when they were clearly the best choice for the pets, was hard to sit with.
So I did something about it. I combined a decade of website marketing experience with everything I’d learned running VIPets, and Pet Biz Studio was born.
The back Story
Two worlds. One studio.
My design career started in London at Snappy Snaps Chiswick, where I worked my way from production to Digital Section 2IC – learning everything from photographic retouching to client relationship management in one of the city’s busiest photo franchises.
From there I moved into print and pre-press design, then launched my own creative agency – building websites and digital marketing strategies for over 100 clients across a decade.
In 2015 I traded the agency life for dog leads, fresh air and a completely different kind of client. And I haven’t looked back. But I brought everything I learned with me – and it turns out, building a great pet business website is a lot easier when you’ve lived both sides of it.
Built from the inside
Designed for pet businesses. By someone who runs one.
Most web designers can build you a beautiful website. What I bring is a genuine understanding of the world we work in – and the animals at the heart of it. The meet and greets. The solo care pricing. The quiet trust-building that absolutely has to happen before anyone hands over a key to their greatest asset, containing their most beloved family members.
When you work with someone who truly understands your world, everything changes. The copy sounds right because the questions pet parents actually ask are already answered. The services page makes sense because someone who has had those exact conversations – and who cares deeply about the animals in your care – wrote it for you.
The questions get answered before they’re asked.
Every FAQ, every service description, every piece of trust-building copy – written with the knowledge of what pet parents actually want when it comes to the care of their beloved pets.The pricing conversation is handled.
I know how to position premium pet care so your rates make sense to the right clients. No more apologising for what you charge.
It looks the part.
Pet businesses deserve website design and branding that’s professional, trustworthy, and positions them as the obvious choice.
Lesley’s Laws
Five things I've learned from 12 years of walking dogs and 22 building websites.
01
First impressions happen in three short seconds.
A pet parent lands on your website, and just like that - they've already decided if they trust you enough to take the next step. Your homepage has one job: make them feel safe enough to stay.
02
Confused visitors don't book.
A well-run pet business leaves nothing to chance - your clients know what to expect, and so do their pets. Your website should work the same way. Clear services, clear pricing, clear next steps. Make it easy to say yes, and most of them will.
03
The right clients with the best pets are already looking for you.
They want quality, they want trustworthiness, they want someone who genuinely loves animals. A website that reflects your true standard attracts exactly that. The wrong website attracts everyone else.
04
You should own everything
Social media is a brilliant way to connect with pet parents - but it's rented space on someone else's land. So are platform website builders. Your WordPress website and your mailing list are yours completely. No algorithm, no platform change, no account restriction can ever take them from you.
05
It should work while you're out with the dogs.
Your website's job is to answer questions, build trust and capture enquiries - even at 10pm when you're exhausted and the last thing you want to do is reply to another "do you have space?" message. That's your website doing its job - so you don't have to.
What I Believe
What I believe about pet businesses.
You deserve to be paid well.
The work you do is skilled, physical, emotionally demanding and genuinely important to the families you serve. A great website helps you charge what you’re worth — and attract clients who agree.
Your business should reflect who you are.
Cookie-cutter doesn’t cut it in pet care. The clients you want are choosing you – your experience, your values, your way of doing things. Your branding should say that before you even pick up the phone.
Tech shouldn’t be a barrier.
You shouldn’t need a computer science degree to have a great website. Everything I build comes with training, support and a community – so you’re never left staring at a broken plugin at midnight.Pet business owners deserve a fair go.
I keep my prices accessible on purpose. I know what it’s like to be bootstrapping a pet business in the early years. Done-for-you doesn’t have to mean out-of-reach.The Personal Bit
When I'm not building websites or walking dogs...
You’ll find me at a garage sale or op-shop hunting for something interesting, walking in New Zealand bush, or daydreaming about living in a tiny house on a small piece of land surrounded by furry and feathered friends.
I’m mum to two wonderful teenagers, a passionate advocate for animal welfare, and someone who genuinely believes the world is better with more people doing work they love.
Which is exactly why I do this.
Success Stories
Don't just take my word for it.
Let’s work together
Ready to have a website that works as hard as you do?
No pressure, no jargon – just a conversation about your business and what a great website could do for it.
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