The Signature Package · Done with you

From exhausted and undercharging to fully booked and thriving.

My flagship, done-with-you partnership: strategy, branding, website and the systems that bring dream clients to your door – built together, end to end.

Tailored partnerships from $4,500 NZD · payment plans available

For the pet pro ready to level up

You’re brilliant at what you do. Let’s build the business that finally reflects it.

The Signature Package is for established pet professionals who are done patching things together – and ready for a brand, website and marketing system that work as one, on autopilot, while you’re out caring for pets.

What’s included

Life after The Signature Package.

This isn’t a logo and a website. It’s a complete repositioning of your business — and your days.
  1. Streamlined services with a premium package that lifts your revenue from day one
  2. A professional website and brand identity that speak straight to your ideal client
  3. Multiple streams of traffic bringing a steady flow of enquiries
  1. A calendar of content ideas that position you as the local expert
  2. Clients who’ve decided to work with you before they ever pick up the phone
  3. A business built to support the life you actually want — now and later

What’s included

Five stages, one seamless transformation.

We move through it together, step by step — nothing left half-finished, nothing left to chance.

01

Strategy & Refine

Valued at $295
  • Define your ideal client and what your business stands for
  • Review your services and introduce premium add-ons for instant revenue
  • Find tasks to automate and boundaries to protect your time
  • Set income goals and the strategies to exceed them
02

Brand Identity

Worth $1,495
  • Clarify your brand messaging from everything we uncover
  • A cohesive brand that speaks directly to your ideal client
  • A custom logo that captures your business's personality
  • Sub-marks for social media and beyond
03

High-Converting Website

Worth $2,990
  • A stunning, professional, custom website
  • A branded journey that guides visitors towards working with you
  • Every page optimised for the searches you want to win
  • Compelling copy that moves visitors through your funnel
04

Conversion Systems

Worth $1,995
  • A valuable lead magnet, with delivery and download pages set up
  • A branded welcome document that answers questions before you do
  • Automatic scheduling, bookings and next-step systems
  • Direct messaging set up, if your schedule allows
05

Local Marketing Strategy

Worth $1,995
  • An optimised local listing that rises above the search results
  • Social profiles refreshed with your new brand and local SEO
  • Branded posts to schedule in advance and save you time
  • A review system that builds glowing social proof everywhere

Delivered individually, this would total over $8,500. As one seamless partnership, yours from $4,500 NZD.

Hi, I’m Lesley

For six years I worked myself to breaking point in my pet business. This is everything I learned from rebuilding it.

I spent six years working 364 days a year as a dog walker and pet sitter. I cancelled weekends, missed family gatherings and broke promises to my children. I was exhausted, burnt out and was ready to shut down my business, just to have a break.

So I took it apart and rebuilt it. I dropped the services that weren’t working and doubled the prices on the ones that were. I overhauled my branding, redesigned my website, and built systems that only brought in premium clients with pets I loved.

That Christmas I took three weeks off and went camping with my children. I felt lighter, freer and happier in my business and life than I’d felt in years.

The Signature Package is everything I learned, developed and lived – now built for you.

In their words

The work speaks for itself.

We'd only been up a week and were already receiving enquiries - the SEO was built in and working. Timely, clear, exceptional service. I could not recommend Lesley more highly.
ANNA T
★★★★★
When I came across Lesley's work I knew I'd found the perfect match. Her skills, aesthetic sense and marketing expertise gave me a website, logo and brand I couldn't be happier with.
SUSANNAH K
★★★★★
The best business decision I've made — the exposure and enquiries are turning into firm business. The follow-up and support is fantastic.
DENISE B
★★★★★
Lesley has looked after us superbly. She jumps to it the moment I need help, and designed us a beautiful, effective website. Thank you, Lesley.
ROSIE A
★★★★★

How we begin

It starts with a conversation.

Every Signature partnership is tailored, so we start by getting to know your business and your goals.

1

Reach out

Send a message to start the conversation - you'll be pointed straight to the Pet Biz Playbook to download.

2

Playbook

Fill in the Playbook so I understand where you are and where you'd love to be before we talk.

3

Book a call

We jump on a call to walk through it together and map out the business of your dreams.

The Investment

The last branding and website investment you'll ever need to make.

Do It Yourself

$49
NZD/mo - hosting & maintenance
Cancel anytime or move after 12 months

  • I install Ivy on your domain, ready to go
  • You make it yours with full video training
  • Custom icons, widgets & AI chatbot included
  • Hosting, updates & support all handled for you
  • You own it completely
Start With Hosting

Payment plans available – spread the investment over consecutive months.

Good to know

Questions people usually ask

Established pet professionals — groomers, walkers, sitters, daycares, trainers and more — who are ready to step up to a premium brand and want the whole thing handled as one cohesive project.

Because this is bespoke. Every business is at a different stage with different goals, so we begin with a conversation to make sure it’s the right fit and to shape the partnership around you.

It’s an in-depth, done-with-you process, so we set a realistic timeline together on our first call — built around your business and how quickly you’d like to move.

Yes — the investment can be spread over consecutive months. We’ll sort the details when we talk.

That’s worth a chat. If a full Signature partnership is more than you need right now, I may point you to one of my templates or smaller services instead — whatever genuinely serves you best.

Completely. Your brand, website and assets are yours to keep, edit and grow — there’s no lock-in.

Your dream business is closer than you think

Let’s build something worth being proud of.

Book a discovery call and let’s talk about exactly what you want to achieve — no pressure, just a conversation.

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