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Custom pet business branding
A brand that looks like no one else’s — because it’s unique to your business.
Professional logo and brand design made specifically for pet businesses, so you stand out, look the part, and charge what you’re truly worth.
Why custom, why now
Anyone can generate a logo in thirty seconds now. That’s exactly the problem.
The pet industry is filling up with AI-made logos and templated brands that all blur into one. A custom brand does the opposite – it’s crafted around your story, your values and your ideal client, so you’re instantly recognisable and impossible to confuse with the business down the road.
After 20 years in design, I build brands that feel unmistakably you – and make pet parents choose you before you’ve said a word.
What you receive
A custom, one-of-a-kind professional brand – not just a logo.
Every package is built to professional print standards, in crisp vector format that looks flawless on a business card or a vehicle wrap.
- Three professional logo concepts to choose from
- Alternative logos and submarks for every use
- A full, considered colour palette
- All source files, web and print ready
- Full copyright transfer — it’s yours
- A branded brand board to keep you consistent
- Easy-to-follow brand guidelines
- Unlimited revisions until it’s right
A little of the work
Brands built for real pet businesses.
Each one designed from scratch to suit a different business, personality and ideal client.
Step two
Two ways to get your design.
Whichever you choose, I install your template for you – ready to grow. The only difference is who does the customising.
The Brand Package
$995
NZD - Everything you need to look the part
- Three professional logo concepts
- Alternative logos & submarks
- Full colour palette
- All source files + copyright transfer
- Brand board & guidelines
- Unlimited revisions
BEST VALUE
The Brand & Launch Kit
$1495
NZD - Walk away ready to trade
- Everything in The Brand Package, plus a full starter kit:
- Business cards & letterhead
- Flyer & thank you card
- Branded welcome document
- Social media banners
Zero risk. Every package comes with unlimited revisions — and if we can’t get to a brand you genuinely love, you’ll receive a full refund.
How it works
From purchase to a brand you love.
1
Purchase & Blueprint
You'll receive the Pet Biz Blueprint to fill in. It helps me understand your business, your vision and your ideal client.
2
Concepts
I spend the first few days getting to know your business, then around a week creating concepts and perfecting your chosen direction.
3
Delivery
You receive your complete brand kit — high-resolution and web-ready files, everything you need to look professional everywhere.
Hi, I’m Lesley
20 years in design, and a decade in the pet world.
I’ve spent two decades designing brands, and the last ten years running my own pet care business here in New Zealand. That combination is rare — I know what makes a brand beautiful, and I know exactly what pet parents look for when they’re choosing who to trust.
I’m also genuinely picky. I’ll keep refining until your brand feels perfect — and in 20 years, I’ve never had a client walk away unhappy.
Want the full picture?
Brand and website, built together.
If you’d like your branding and a high-converting website designed as one seamless project, that’s The Signature Package — my complete done-with-you partnership.
Good to know
Questions people usually ask
Your branding is often the first impression a potential client has of your business. In a competitive industry, it’s what makes you stand out for the right reasons — and what lets you charge premium prices with confidence.
I spend the first few days getting to know your business, around a week on initial concepts, then the rest of the time perfecting your chosen design. We set a clear timeline at the start.
I’m a straight shooter on pricing — it’s all right here on the page, no need to enquire. Each package includes multiple concepts, unlimited revisions, and every file format you’ll need.
We’ll keep refining until you love it. And if we genuinely can’t get to a brand we’re both happy with, you’ll receive a full refund — no hard feelings.
Absolutely. Every package includes the high-resolution vector files needed to meet trademark registration requirements.
Yes. If you already have colours you love, we can work with those — or if you’re starting fresh, I’ll help you choose a palette that attracts your ideal client.
Choose your package above and you’ll immediately receive the Pet Biz Blueprint. Fill in what you can and send it back — if I need more, we’ll jump on a quick call before I begin.
Ready When You are
Let's build a brand you're proud to put everywhere.
Stand out, look professional, and finally have a brand that does your business justice.
