Choosing Your Pet Business Brand Words
Your brand should have it’s own personality, an identity all of it’s own.
Your pet business brand words are the adjectives used to describe that personality. These adjectives will underpin everything related to building your pet business brand. It will help frame decisions around your colour choice and font styles, through to your visual aesthetic and brand tone.
Choosing 8-10 meaningful brand adjectives will be the first steps towards resonating with the ideal client you wish to attract. If you’re not sure who that is, I’d recommend doing the exercises in the Peaceful Pet Profits Playbook before we go any further. This will help you define the ideal clients you most wish to attract and the adjectives that resonate most profoundly with them.
Pet Business Brand Word List
A
Accountable
Definition: required or expected to justify actions or decisions; responsible.
Synonyms: responsible · liable · answerable · chargeable
Action-Oriented
Definition: willing or likely to take practical action to deal with a problem or situation.
Synonyms: proactive · enterprising · practical · applied
Adaptable
Definition: able to adjust to new conditions
Synonyms: flexible · adjustable · pliant · compliant · versatile · resilient
Adventurous
Definition: willing to take risks or to try out new methods, ideas, or experiences
Synonyms: daring · bold · audacious · fearless
Alert
Definition: quick to notice any unusual and potentially dangerous or difficult circumstances; vigilant.
Synonyms: vigilant · wide awake · aware · watchful · attentive · observant
Analytical
Definition: relating to or using analysis or logical reasoning.
Synonyms: systematic · logical · scientific · inquisitive · investigative · inquiring
Assertive
Definition: having or showing a confident and forceful personality.
Synonyms: confident · forceful · self-confident · positive · bold · decisive · assured
Attentive
Definition: paying close attention to something.
Synonyms: alert · awake · watchful · wide awake · observant · perceptive
Authentic
Definition: true to one’s own personality, spirit, or character
Synonyms: genuine · original · real · actual · bona fide · true
B
Bold
Definition: showing a willingness to take risks; confident and courageous
Synonyms: daring · intrepid · courageous · brave · valiant · fearless · unafraid
Brave
Definition: ready to face and endure danger or pain; showing courage
Synonyms: courageous · plucky · fearless · valiant · valorous · intrepid · heroic
Bright
Definition: intelligent and quick-witted.
Synonyms: clever · intelligent · sharp · quick-witted · quick · smart · canny
Bubbly
Definition: full of cheerful high spirits
Synonyms: vivacious · animated · lively · full of life · spirited
C
Calm
Definition: not showing or feeling nervousness, anger, or other strong emotions.
Synonyms: still · tranquil · quiet · serene · peaceful
Candid
Definition: truthful and straightforward; frank.
Synonyms: outspoken · forthright · blunt · open · honest · truthful
Capable
Definition: able to achieve efficiently whatever one has to do; competent.
Synonyms: competent · able · efficient · effective · proficient · accomplished
Careful
Definition: making sure of avoiding potential danger, mishap, or harm; cautious.
Synonyms: cautious · heedful · alert · aware · attentive · watchful · vigilant
Caring
Definition: displaying kindness and concern for others.
Synonyms: kind · kind-hearted · warm-hearted · soft-hearted · tender · feeling
Cautious
Definition: careful to avoid potential problems or dangers.
Synonyms: careful · wary · aware · heedful · attentive
Cheerful
Definition: noticeably happy and optimistic.
Synonyms: happy · jolly · merry · bright · glad
Competent
Definition: efficient and capable.
Synonyms: capable · able · proficient · adept · adroit
Confident
Definition: feeling or showing certainty about something.
Synonyms: optimistic · hopeful · sure · certain · positive
Conscientious
Definition: wishing to do one’s work or duty well and thoroughly.
Synonyms: diligent · industrious · punctilious · painstaking
Considerate
Definition: careful not to inconvenience or harm others.
Synonyms: attentive · thoughtful · concerned · mindful · heedful
Convenient
Definition: fitting in well with a person’s needs, activities, and plans.
Synonyms: suitable · appropriate · fitting · suited · agreeable · opportune
Cooperative
Definition: involving mutual assistance in working towards a common goal.
Synonyms: collaborative · collective · communal · combined · common
Credible
Definition: able to be believed; convincing.
Synonyms: acceptable · trustworthy · reliable · dependable · sure · good · valid
D
Decisive
Definition: having or showing the ability to make decisions quickly and effectively
Synonyms: resolute · firm · strong-minded · strong-willed · determined
Dependable
Definition: trustworthy and reliable
Synonyms: reliable · trustworthy · honourable · true · faithful · loyal · constant
Determined
Definition: possessing or displaying resolve.
Synonyms: full of determination · purposeful · purposive · resolved · constant
Dignified
Definition: having or showing a composed or serious manner that is worthy of respect
Synonyms: stately · noble · courtly · majestic · kingly · distinguished · proud
Diligent
Definition: having or showing care and conscientiousness in one’s work or duties
Synonyms: industrious · hard-working · assiduous · conscientious · particular
Discerning
Definition: having or showing good judgement
Synonyms: discriminating · selective · judicious · tasteful · refined · cultivated
Disciplined
Definition: showing a controlled form of behaviour or way of working
Synonyms: moderate · temperate · calculated · deliberate · measured · levelheaded · rational
Discreet
Definition: careful and prudent in one’s speech or actions, especially in order to keep something confidential or to avoid embarrassment
Synonyms: careful · circumspect · cautious · wary · guarded · close-lipped
Dynamic
Definition: positive in attitude and full of energy and new ideas
Synonyms: energetic · spirited · active · lively · zestful · vital · vigorous
E
Easygoing
Definition: relaxed and tolerant in attitude or manner
Synonyms: relaxed · even-tempered · equable · placid · mellow · mild
Educational
Definition: intended or serving to educate or enlighten
Synonyms: instructive · instructional · educative · informative · informational
Efficient
Definition: working in a well-organized and competent way
Synonyms: well organized · methodical · systematic · structured · well planned
Elegant
Definition: graceful and stylish in appearance or manner
Synonyms: stylish · graceful · tasteful · discerning · refined · sophisticated
Eminent
Definition: famous and respected within a particular sphere
Synonyms: illustrious · distinguished · renowned · esteemed
Enduring
Definition: lasting over a period of time; durable
Synonyms: abiding · constant · continuing · enduring · eternal · everlasting
Energetic
Definition: showing or involving great activity or vitality
Synonyms: active · dynamic · enterprising · industrious · lively · powerful · spirited
Enthusiastic
Definition: having or showing intense and eager enjoyment, interest, or approval
Synonyms: ardent · avid · concerned · eager · earnest · exuberant
Excellent
Definition: extremely good; outstanding
Synonyms: accomplished · admirable · attractive · distinguished · exceptional · exemplary · exquisite
Exclusive
Definition: restricted to the person, group, or area concerned
Synonyms: absolute · chic · exclusionary · fashionable · licensed · limited · posh · private
Expert
Definition: a person who is very knowledgeable about or skillful in a particular area
Synonyms: adept · adroit · deft · experienced · skilled · skillful · trained
Experienced
Definition: having gained knowledge or skill in a particular field over time
Synonyms: accomplished · capable · competent · mature · professional · qualified · seasoned · skillful
Exquisite
Definition: extremely beautiful and delicate
Synonyms: admirable · charming · delicate · delicious · elegant · ethereal · impeccable ·
F
Fair
Definition: treating people equally without favouritism or discrimination
Synonyms: just · equitable · fair-minded · open-minded · honest · honourable · trustworthy
Familiar
Definition: well known from long or close association
Synonyms: well-known · accustomed · common · customary · frequent · recognizable
Flexible
Definition: ready and able to change so as to adapt to different circumstances
Synonyms: resilience · affability · complaisance · compliance · docility · flexibleness
Friendly
Definition: kind and pleasant
Synonyms: affable · affectionate · amiable · amicable · attentive · beneficial · cordial
Fun
Definition: amusing, entertaining, or enjoyable
Synonyms: amusing · enjoyable · entertaining · lively · pleasant · boisterous · convivial
G
Gentle
Definition: having or showing a mild, kind, or tender temperament or character
Synonyms: affable · amiable · benign · compassionate · considerate · cool · genial · humane
Genuine
Definition: truly what something is said to be; authentic.
Synonyms: absolute · bona fide · certain · honest · legitimate · natural · palpable
H
Happy
Definition: feeling or showing pleasure or contentment
Synonyms: cheerful · contented · delighted · ecstatic · elated · glad · joyful · joyous
Harmonious
Definition: free from disagreement or dissent
Synonyms: amicable · balanced · congenial · coordinated · cordial · peaceful · accordant
Helpful
Definition: giving or ready to give help
Synonyms: accommodating · considerate · cooperative · friendly · advantageous · favorable. auspicious · beneficial
Holistic
Definition: characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole
Synonyms: comprehensive · integrated · aggregate · entire · full · total · universal
Honest
Definition: free of deceit; truthful and sincere
Synonyms: authentic · conscientious · decent · equitable · fair · forthright · genuine · honorable
I
Imaginative
Definition: having or showing creativity or inventiveness
Synonyms: artistic · extravagant · fanciful · fantastic · ingenious · offbeat · original · romantic
Impactful
Definition: having a major impact or effect
Synonyms: impressive · poignant · stunning · effective · moving · rousing · sympathetic · affecting
Industrious
Definition: diligent and hard-working
Synonyms: conscientious · diligent · energetic · productive · active · assiduous
Influential
Definition: having great influence on someone or something
Synonyms: authoritative · dominant · famous · important · leading · persuasive · prominent
Inspiring
Definition: having the effect of inspiring someone
Synonyms: encouraging · exciting · exhilarating · heartening · inspirational · moving · stirring
J
Joyful
Definition: feeling, expressing, or causing great pleasure and happiness
Synonyms: cheerful · cheery · ecstatic · elated · enjoyable · festive · heartening · joyous
K
Kind
Definition: having or showing a friendly, generous, and considerate nature
Synonyms: affectionate · amiable · charitable · compassionate · considerate · cordial · courteous · friendly
Knowledgeable
Definition: intelligent and well informed
Synonyms: appreciative · brilliant · conscious · conversant · discerning · experienced · informed · insightful
L
Lavish
Definition: sumptuously rich, elaborate, or luxurious
Synonyms: bountiful · excessive · extravagant · exuberant · generous · gorgeous · grand
Loving
Definition: feeling or showing love or great care
Synonyms: admiring · affectionate · amiable · attentive · benevolent · caring · considerate
Loyal
Definition: giving or showing firm and constant support or allegiance
Synonyms: ardent · devoted · dutiful · patriotic · staunch · steadfast · true · trustworthy
Luxurious
Definition: extremely comfortable or elegant, especially when involving great expense
Synonyms: comfortable · deluxe · expensive · extravagant · fancy · gorgeous · grand
M
Majestic
Definition: having or showing impressive beauty or scale
Synonyms: awesome · ceremonious · courtly · dignified · elevated · exalted
Meticulous
Definition: showing great attention to detail; very careful and precise
Synonyms: accurate · cautious · conscientious · exact · fastidious · painstaking · precise
Mindful
Definition: conscious or aware of something
Synonyms: careful · cautious · cognizant · conscious · conversant · knowledgeable · observant
Modern
Definition: relating to the present or recent times as opposed to the remote past
Synonyms: contemporary · current · modernized · present-day · state-of-the-art · stylish
N
Noble
Definition: having or showing fine personal qualities or high moral principles
Synonyms: benevolent · brilliant · charitable · dignified · distinguished · extraordinary · gracious · grand
O
Optimistic
Definition: hopeful and confident about the future
Synonyms: assured · bright · buoyant · cheerful · cheering · confident · encouraged
Orderly
Definition: neatly and methodically arranged
Synonyms: businesslike · formal · neat · precise · regulated · scientific · systematic · thorough
Organized
Definition: arranged or structured in a systematic way
Synonyms: coordinated · formed · formulated · standardized · catalogued · classified · correlated · grouped
Outdoorsy
Definition: of, associated with, or fond of the outdoors
Synonyms: back-to-nature, fast, austere, living, out-of-doors
P
Passionate
Definition: having, showing, or caused by strong feelings or beliefs
Synonyms: emotional · ardent · eager · fervent · fierce · heartfelt · impassioned · intense
Peaceful
Definition: free from disturbance; tranquil
Synonyms: calm · harmonious · neutral · nonviolent · quiet · smooth · steady · tranquil
Perceptive
Definition: having or showing sensitive insight
Synonyms: astute · discerning · discreet · incisive · insightful · intuitive · knowledgeable
Playful
Definition: fond of games and amusement; light-hearted
Synonyms: cheerful · comical · frisky · good-natured · impish · joking · lighthearted
Positive
Definition: constructive, optimistic, or confident
Synonyms: assured · bright · buoyant ; absolute · certain
Practical
Definition: likely to succeed or be effective in real circumstances; feasible
Synonyms: businesslike · down-to-earth · efficient · factual · feasible · functional
Principled
Definition: acting in accordance with morality and showing recognition of right and wrong
Synonyms: conscientious · decent · equitable · honest · honorable · humane · moralistic
Private
Definition: belonging to or for the use of one particular person or group of people only
Synonyms: confidential · exclusive · independent · individual · secret · separate · special
Professional
Definition: relating to or belonging to a profession
Synonyms: competent · efficient · experienced · licensed · qualified · skillful · ace · adept
Protective
Definition: intended to protect someone or something
Synonyms: careful · defensive · jealous · possessive · vigilant · watchful · conservational
Proud
Definition: feeling deep pleasure or satisfaction as a result of one’s own achievements, qualities, or possessions
Synonyms: appreciative · glad · great · honored · illustrious · noble · satisfied
Punctual
Definition: happening or doing something at the agreed or proper time
Synonyms: dependable · expeditious · accurate · careful · conscientious · constant
Q
Quirky
Definition: having or characterized by peculiar or unexpected traits or aspects
Synonyms: bizarre · odd · off-the-wall · peculiar · strange · unconventional · unusual
R
Radiant
Definition: sending out light; shining or glowing brightly
Synonyms: beaming · brilliant · gleaming · glowing · incandescent · lustrous · resplendent
Refreshing
Definition: welcome or stimulating because new or different
Synonyms: bracing · exhilarating · fresh · invigorating · stimulating · energizing · restoring
Reliable
Definition: consistently good in quality or performance; able to be trusted
Synonyms: decent · decisive · dependable · good · honest · positive · predictable · respectable
Responsible
Definition: having an obligation to do something, or having control over or care for someone, as part of one’s job or role
Synonyms: authority · burden · duty · guilt · importance · liability · obligation
Revolutionary
Definition: involving or causing a complete or dramatic change
Synonyms: revolutionary · rebel · extremist · insurgent · radical · subversive.
S
Safe
Definition: protected from or not exposed to danger or risk; not likely to be harmed or lost
Synonyms: dependable · harmless · healthy · dependable · prudent · realistic · reliable
Secure
Definition: certain to remain safe and unthreatened
Synonyms: protected · defended · guarded · sheltered · shielded · out of harm’s way
Selective
Definition: tending to choose carefully
Synonyms: careful · choosy · discriminatory · fussy · judicious · scrupulous · discerning
Sensible
Definition: done or chosen in accordance with wisdom or prudence; likely to be of benefit
Synonyms: down-to-earth · intelligent · judicious · logical · practical · prudent · rational
Sincere
Definition: free from pretence or deceit; proceeding from genuine feelings
Synonyms: cordial · friendly, sociable. affable ; credible · believable
Skillful
Definition: having or showing skill
Synonyms: accomplished · adept · adroit · competent · experienced · practical · proficient · seasoned
Soothing
Definition: having a gently calming effect
Synonyms: calming · reassuring · alleviating · consoling · easing · mollifying · pacifying · relaxing
Sophisticated
Definition: having, revealing, or involving a great deal of worldly experience
Synonyms: mature · practical · refined · worldly · bored · citified · cool · cultivated
Specialized
Definition: requiring or involving detailed and specific knowledge or training
Synonyms: comprehensive · full · complete · vast · universal · wide-ranging · thorough
Spiritual
Definition: relating to or affecting the human spirit or soul as opposed to material or physical things
Synonyms: divine · metaphysical · sacred · devotional · holy · intangible · airy · asomatous
Sustainable
Definition: able to be maintained at a certain rate or level
Synonyms: conceivable · defensible · imaginable · assertable · believable · credible
Sympathetic
Definition: feeling, showing, or expressing sympathy
Synonyms: affectionate · caring · compassionate · interested · loving · sensitive · supportive
T
Tactful
Definition: having or showing skill and sensitivity in dealing with others or with difficult issues
Synonyms: courteous · discreet · judicious · perceptive · polite · prudent · adroit · aware
Thoughtful
Definition: showing consideration for the needs of other people
Synonyms: astute · attentive · careful · cautious · considerate · courteous · deliberate
Trustworthy
Definition: showing consideration for the needs of other people
Synonyms: authentic · authoritative · believable · convincing · credible · dependable · ethical
U
Unique
Definition: being the only one of its kind; unlike anything else.
Synonyms: different · exclusive · particular · rare · uncommon · individual · lone
V
Versatile
Definition: able to adapt or be adapted to many different functions or activities
Synonyms: accomplished · adaptable · all-around · functional · gifted · resourceful · skilled
Vibrant
Definition: full of energy and life
Synonyms: active · dynamic · energetic · lively · spirited · vigorous · vital · vivid
W
Warm
Definition: having or showing enthusiasm, affection, or kindness
Synonyms: affection · strong fondness · amore · agreeability
Welcoming
Definition: behaving in a polite or friendly way to a guest or new arrival
Synonyms: cordial · friendly · sociable · affable · favorable · approving · friendly
Whimsical
Definition: playfully quaint or fanciful, especially in an appealing and amusing way
Synonyms: amusing · comical · droll · eccentric · funny · mischievous · odd · unusual
Winning
Definition: gaining, resulting in, or relating to victory in a contest or competition
Synonyms: leading · successful · victorious · champion · conquering.
Wise
Definition: having or showing experience, knowledge, and good judgement
Synonyms: astute · aware · careful · educated · experienced · informed · judicious
Y
Youthful
Definition: typical or characteristic of young people
Synonyms: adolescent · boyish · childish · childlike · enthusiastic · girlish · underage
Z
Zealous
Definition: filled with or showing a strong and energetic desire to get something done or see something succeed
Synonyms: ardent · avid · dedicated · earnest · fanatical · fervent · impassioned · passionate
